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Boop-It
SKETCH-O-VISION
A VERY GOOD USE OF YOUR TIME.
The setup
Watch on YouTube
Watch onYouTube
The premise
Here’s the bit.
Boop It is pitched as a fast, noisy memory game with nine actions, where players twist, honk, squish and boink in sequence. The ad follows a family around the coffee table as the kids take turns and the mustached dad, Mr. Williams, keeps stepping in. He gets his daughter eliminated, sends the kids' friend Tyler home so he can concentrate, and is on a winning streak when his ex-wife Deirdre arrives at the door, furious that the kids are two hours past drop-off. The kids leave, and Mark ends the commercial begging Deirdre for one more try with the game.
The funny people
Meet the cast. 5
Say it with us
Highly quotable.
Tyler, your mom just called.
Damn it, Deirdre! You messed me up!
You were supposed to drop the kids off two hours ago.
Script
Automatically generated script; wording may contain errors. Speaker labels are inferred.
- 00:00
Speaker 1
Tired of the same old games? Then get ready for... Boop It! The memory-building game that's fun for the whole family. All you've got to do is...
- 00:11
Speaker 2
Boop It. Twist It. Honk It. Squish It.
- 00:18
Son
Nice!
- 00:19
Speaker 1
Made for kids of all ages.
- 00:21
Mark Williams
Can I try?
- 00:22
Son
Yeah! Go for it, Dad.
- 00:24
Speaker 2
Boop It.
- 00:27
Son
Nice try, Dad.
- 00:29
Speaker 2
Maybe next time, Mr. Williams.
- 00:31
Speaker 2
Boop It. Squeak It.
- 00:33
Speaker 1
With nine different actions, the possibilities are endless.
- 00:37
Speaker 2
Honk It. Smush It. Boop It.
- 00:41
Speaker 1
But don't get one wrong.
- 00:43
Speaker 2
Boink It.
- 00:46
Speaker 2
Maybe next time, Jenna.
- 00:51
Speaker 1
See who can Boop It best and be the Boop It boss.
- 00:54
Tyler
My turn. Jenna just went and I was after her.
- 00:56
Son
I think it's Tyler's turn, Dad.
- 00:58
Mark Williams
Tyler, your mom just called. She wants you to go home. She wants you at home.
- 01:01
Tyler
She does?
- 01:02
Mark Williams
Yeah. Bye. See ya. There's the door, bud.
- 01:06
Son
Bye, Tyler.
- 01:07
Mark Williams
Now that I can actually concentrate, I can do it. Concentration's the name of the game when you...
- 01:12
Speaker 2
Twist It.
- 01:13
Mark Williams
Whatever, piece of... I'm going in.
- 01:16
Speaker 1
The game's so fun, you won't be able to put it down.
- 01:20
Speaker 2
Honk It.
- 01:20
Mark Williams
It's almost easy. I'm so good.
- 01:22
Son
Go, Dad! Yeah!
- 01:25
Mark Williams
Get Tyler back here. He should see this.
- 01:26
Speaker 2
Squish It.
- 01:27
Deirdre
Mark!
- 01:28
Mark Williams
Damn it, Deirdre! You messed me up!
- 01:30
Deirdre
You were supposed to drop the kids off two hours ago.
- 01:33
Mark Williams
Well, I couldn't do that, could I?
- 01:35
Deirdre
Guys, car.
- 01:37
Jenna
Bye, Dad.
- 01:43
Mark Williams
Have they eaten?
- 01:44
Deirdre
Mark. Good night, Mark.
- 01:47
Mark Williams
No, wait. Deirdre.
- 01:50
Mark Williams
Let's give it one more try, baby.
- 01:53
Deirdre
Oh, God.
- 01:54
Mark Williams
Baby.
- 01:55
Speaker 2
The Boop It. Honk It.
- 01:59
Speaker 1
From Hasbro.
The rabbit hole continues
One more couldn’t hurt.
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