Standing behind a gun-store counter, an excitable spokesman tackles the problem of Christmas shopping with a weapon for every relative. He demonstrates a miniature pistol paired with a designer holster for Mom, a disco-inspired handgun for teenagers and a powerful revolver for Dad, treating each as an irresistible holiday bargain. His sales pitch grows more frantic as he scoops up ammunition to fill Christmas stockings and brushes aside concerns about permits or a buyer's history. The cheerful retail promises make the shop's indifference to safety increasingly absurd, before a festive advertising jingle closes the commercial with a gunshot.
