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Clell Tickle: Indie Marketing Guru
The setup
The funny people
Meet the cast. 2
Say it with us
Highly quotable.
Step one, get the bloggers on board.
I'm a tastemaker.
And I got blood on my hands.
The premise
Here’s the bit.
Presented as a documentary profile, the piece follows Clell Tickle, a self-styled marketing guru with a three-step plan for breaking a band: win over the bloggers, get the music to fans, and land a glowing review at a major music site. His methods turn from pushy to violent, with threats in kitchens, a rowdy festival crowd and a bruiser sent to lean on a website editor, while an FBI agent, band members and other interviewees describe the damage. The sketch skewers the hype machine around indie rock.
The rabbit hole continues
One more couldn’t hurt.
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