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Sabra Price Is Right
The setup
The premise
Here’s the bit.
Broadcasting from a strip of Midtown electronics shops, Uri Shulenson runs Sabra Price Is Right as a high-pressure sales floor. Low guesses insult him, and whoever finally names a price is dragged onstage and told to pay his wife backstage. The merchandise grows more dubious with each round: an off-brand clock radio, a bent TV antenna sold as a satellite dish, a rotary phone billed as cordless because its cord is gone, and a toaster oven labelled a microwave. Along the way Uri pesters the newest contestant for a date, makes another pay for a buzzer she broke, sets a salesman to watch a Black contestant, and talks down a returning winner whose CD player turned out to be a child's bank. When the last contestant called down is Khalid, an Arab man in the audience who refuses to play, he and Uri drop the game and dance off together to the disco chant.
The funny people
Meet the cast. 11
Say it with us
Highly quotable.
Is satellite dish from Pinnacle.
You broke, you buy. It's the rule.
What happened to Bob Barker?
Behind the scenes
The people who made it.

Dave Wilson
Director
A little extra
Notes from the archive.
Writer Robert Smigel plays the announcer Avi, reprising the character he voiced in the first Sabra sketch, Sabra Shopping Network, from Tom Hanks's December 1990 episode.
Script
Automatically generated script; wording may contain errors. Speaker labels are inferred.
- 00:02
Avi
From 47th Street between Broadway and 6th Avenue. You can't miss it. It's Sabra Price is Right. All right, so let's go with the game then. Here is the host, Uri Shulamson.
- 00:15
Uri Shulenson
All right, all right, all right. Good, good, good. Yes, yes, welcome, welcome to Sabra Price is Right. I am Uri. Okay, so we show you beautiful merchandise and you people, you guess price. So, okay, let's look at first merchandise.
- 00:28
Avi
All right, the Summit clock radio. Clock radio from Summit is good.
- 00:34
Uri Shulenson
Okay, okay, now, who can tell me the correct price for the clock radio? You.
- 00:39
Contestant
I'll guess $25.
- 00:40
Uri Shulenson
What, what, what, what you mean? What you mean $25?
- 00:43
Contestant
I don't know.
- 00:44
Uri Shulenson
Well, it's Summit clock radio. It's very good merchandise.
- 00:47
Contestant
Okay, well, so $35?
- 00:48
Uri Shulenson
Oh, $35, I don't believe this. All right, all right, someone else. You, you, you.
- 00:51
Contestant
I don't know, $40?
- 00:52
Uri Shulenson
$40 for a clock radio?
- 00:54
Contestant
Well, it doesn't seem like, what's it worth, really?
- 00:56
Uri Shulenson
Well, it's worth over $200. I sell it for less, you see?
- 00:59
Contestant
Okay, $75.
- 01:00
Uri Shulenson
Oh, this is an insult, insult. Okay, you, you.
- 01:02
Contestant
So it's more than $75?
- 01:04
Uri Shulenson
Yes, yes, I look at least $150.
- 01:06
Contestant
And how about $80?
- 01:08
Uri Shulenson
All right, all right, all right, $80 is good, it's good. Okay, congratulations. Nine o'clock radio, and you give a check to my wife back there.
- 01:15
Contestant
No, no, no, what check? I don't want to buy it.
- 01:16
Uri Shulenson
Well, what do you mean? You asked for a deal.
- 01:18
Contestant
No, no, no, I don't know if this is a show.
- 01:19
Uri Shulenson
Are you ready? Are you ready to go? Oh, you see, I get up already. Look, I don't believe it. Go talk to my wife, go, go talk to my wife. Okay, Abby, we need a new contestant.
- 01:26
Avi
Okay, so Jennifer Hughes, come on, let's go.
- 01:30
Uri Shulenson
All right, come on, come on, come on, go. Go, go, go, go, go, all right, all right. So, so welcome, welcome.
- 01:36
Jennifer Hughes
Hi, I'm a teacher from Northport.
- 01:38
Uri Shulenson
No, no, no, no, no, no, no, no, no, no. This, this we do not care about. Just look at the item and guess price, all right?
- 01:44
Avi
It's satellite dish from Pinnacle.
- 01:47
Uri Shulenson
Pinnacle satellite dish, beautiful for TV. Who is guessing, huh? Who are you? Let's go, let's go.
- 01:53
Contestant
I don't think that looks like a satellite dish.
- 01:55
Uri Shulenson
What, what, what? You don't think, huh?
- 01:56
Contestant
Don't they rotate when it's...
- 01:57
Uri Shulenson
Oh, so, now I have to explain how a satellite works. Now, come on. Come on, this is thousands of dollars. I don't have time. You, you, you.
- 02:04
Contestant
Well, thousands?
- 02:05
Uri Shulenson
Yes, yes, of course.
- 02:06
Contestant
It's just I never heard of the company Pinnacle.
- 02:08
Uri Shulenson
Oh, so, Pinnacle is good company. Inside is same as Toshiba. Toshiba guts. It's the same thing.
- 02:15
Contestant
Will it help me get channels?
- 02:17
Uri Shulenson
It won't hurt you getting channels. It won't hurt. This is Pinnacle.
- 02:20
Contestant
Why should I...
- 02:21
Uri Shulenson
No, no, come on, come on, stop, make a bid, come on.
- 02:22
Contestant
Okay, 200 bucks.
- 02:24
Uri Shulenson
No, no, this is an insult, I quit this game show.
- 02:26
Contestant
220?
- 02:26
Uri Shulenson
All right, price is right, very good, very good. Come on, come on, get up here, let's go, let's go.
- 02:30
Contestant
I don't want to buy it.
- 02:31
Uri Shulenson
It's already wrapped. It's already wrapped. It's on the truck.
- 02:34
Contestant
Yeah, well, I don't want to buy it.
- 02:35
Uri Shulenson
It's on the truck. No, no, no, you just go back and you speak to my wife, okay? All right, I'll be next person.
- 02:41
Avi
Okay, so, Kevin Stubbs, come down, let's go.
- 02:45
¶¶ ¶¶ ¶¶ ¶¶ ¶¶
- 02:58
Uri Shulenson
Watch him. Well, go, go, go, now, go now, okay. That's the next beautiful item.
- 03:04
Contestant
What are you looking at
- 03:05
Salesman
nothing?
- 03:06
Kevin Stubbs
I'm just standing here.
- 03:07
Uri Shulenson
That's all come on. Come on All right item, please
- 03:11
Avi
cordless telephone no more calls for For telephone
- 03:17
Uri Shulenson
So you are very very pretty so let's go out.
- 03:19
Jennifer Hughes
Oh, I'm really here more
- 03:21
Uri Shulenson
so you don't want to go out. Come on Let's go. We'll go disco You're a disco, huh? You're a disco, you're a disco. Come on, you're a disco. Come on, you're a disco. You're a disco. You're a disco.
- 03:29
Uri Shulenson
All right, cordless telephone, beautiful cordless telephone. All right, who is guessing? Come on, let's go, let's go.
- 03:33
Contestant
Uh, I gotta guess. My buzzer's not working.
- 03:35
Uri Shulenson
What, what, what do you mean your buzzer's not working? What happened, what happened to your buzzer? What happened, you broke buzzer? Okay, now you pay for it.
- 03:40
Contestant
Pay for it?
- 03:41
Uri Shulenson
Yes, yes, you broke, you buy, it's the rule.
- 03:43
Contestant
What am I gonna do with a buzzer from a game show?
- 03:44
Uri Shulenson
Well, why did you push so hard? You pushed so hard, why did you push so hard? You don't have to push so hard. You just tap. See, you just tap. See, all you tap. But you, you push. You brag it. You brag it. Okay, come on. You go speak to my wife. That's a brand-new buzzer.
- 03:54
Contestant
I thought this was supposed to be the Price is Right.
- 03:56
Uri Shulenson
It's not the Price is Right. It's the same thing.
- 03:58
Contestant
What happened to Bob Barker?
- 03:59
Uri Shulenson
Same. I am same person, all right? All right. All right. New contestant, are they?
- 04:03
Avi
All right. So, Eric Stegman, come down. Let's go.
- 04:11
Uri Shulenson
Now, you look familiar.
- 04:13
Eric Stegman
Yeah, well, I'm really just here to return something.
- 04:15
Uri Shulenson
What? What? What do you mean? What, what, what we turn?
- 04:17
Eric Stegman
Well, uh, I won this CD player tag.
- 04:20
Uri Shulenson
Yes, yes, beautiful, yes.
- 04:21
Eric Stegman
Yeah, well, it cost $500, right? Now, I checked around, okay, and it retails at $260.
- 04:26
Uri Shulenson
Well, we are, we are not retail.
- 04:28
Eric Stegman
Yeah, okay, yeah, and it doesn't work.
- 04:29
Uri Shulenson
Well, what?
- 04:30
Eric Stegman
Also, you said it had Sony guts.
- 04:32
Uri Shulenson
No, no, no, no, no, no, no, no, no, no, no, no, no, no, no. What I said was, is like Sony guts. That is what I said.
- 04:39
Eric Stegman
No, no, sorry, no, no.
- 04:39
Uri Shulenson
No, no, okay, well, what is your point? When did you drop it?
- 04:41
Eric Stegman
No, no, I didn't drop it, okay? It's not even a CD player. It's a child's bed.
- 04:45
Uri Shulenson
Well, no, this is what I told you. I said it's a display model.
- 04:47
Eric Stegman
No, no, no.
- 04:48
Uri Shulenson
No, no, no, no, no, no, no. I did.
- 04:50
Eric Stegman
No, no.
- 04:51
Uri Shulenson
I did. I remember what I told you.
- 04:52
Eric Stegman
No.
- 04:53
Uri Shulenson
I told you it was a child's bed, not real CD.
- 04:55
Eric Stegman
No, no.
- 04:55
Uri Shulenson
I remember the stick.
- 04:56
Eric Stegman
No, no.
- 04:56
Uri Shulenson
Look, look, look, look. You are here to play the game. Avi, next item, please.
- 05:01
Avi
Microwave from GE is General Electric.
- 05:04
Uri Shulenson
Very good. So, when are we going to disco? Hm?
- 05:08
Jennifer Hughes
Oh, we're not going.
- 05:10
Uri Shulenson
What do you mean? To disco. Disco. Good. Good. To disco. Disco. Disco. Good. Disco. Disco. Disco. Good. Get disco, huh? Disco, huh? Hey, disco. Disco. Disco. Disco. Disco. Disco, huh? Disco. Disco. Disco.
- 05:23
Uri Shulenson
All right. All right. All right. We'll go to disco. All right. Microwave. Very expensive. Who is guessing?
- 05:28
Contestant
Hey, what happened to the cordless phone?
- 05:30
Uri Shulenson
Oh, all right. Look, look, look. Just take it, OK? Just take it. Take it. You win. You win. Yes. OK. Go, go, go. Go, go, out.
- 05:35
Eric Stegman
Yeah, you don't have to touch
- 05:36
Uri Shulenson
me. I'm not touching you, please. Goodbye, goodbye, goodbye, goodbye. All right, Avi, next person.
- 05:41
Avi
Khalid Abdel Khalid Abdelaziz.
- 05:44
What is? is? What is?
- 05:48
Uri Shulenson
All right. How did you get to play?
- 05:50
Khalid Abdel Aziz
Well, I am an audience.
- 05:52
Uri Shulenson
Oh, all right, okay. Microwave.
- 05:55
Khalid Abdel Aziz
$20.
- 05:55
Uri Shulenson
What do you mean $20? This is microwave. You are crazy. This is general electric microwave. I don't believe.
- 06:02
Khalid Abdel Aziz
I don't want to play. I don't want to play. I don't want to play.
- 06:04
Uri Shulenson
All right, so let's disco disco disco good good disco
The rabbit hole continues
One more couldn’t hurt.
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