Horror Film Promo

Built from night-vision audience footage and lobby interviews, this promo bills It Happened to You as the scariest film of the century. Shaken moviegoers, some wrapped in foil blankets, rave about how frightened they were, but their endorsements escalate from screaming and lingering dread to medical emergencies, reopened personal trauma and grumbles that the cinema was cold. The press quotes turn openly hostile, yet the trailer insists that a genuinely miserable experience is exactly what audiences signed up for before announcing the film's autumn release.