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Kmart Joe Boxer
SKETCH-O-VISION
A VERY GOOD USE OF YOUR TIME.
The setup
Watch on YouTube
Watch onYouTube
The premise
Here’s the bit.
An underwear model dances around a bright yellow living room until a curly-haired girl joins the routine. His modern boxers give way to formal servant clothes, and the pair’s dance shifts into a black-and-white cabin scene. The advertisement’s upbeat style collides with its increasingly dated racial imagery before the product logo appears.
Behind the scenes
The people who made it.
A little extra
Notes from the archive.
Monie Adamson’s choreography for this sketch received a 2004 American Choreography Award nomination in the television variety series category.
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One more couldn’t hurt.
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