You're tuned to the good stuff
Shock Therapy in a Box
The setup
The premise
Here’s the bit.
On Incredible Findings, Mike Lawson welcomes salesman Tony Bright and eagerly awaits his latest product. Tony unveils a portable shock-treatment kit and presents it as a convenient answer to Mike’s depression. Mike is won over by the packaging and volunteers for a demonstration. As the device leaves him increasingly disoriented, Tony keeps listing accessories and lowering the price. Mike’s attempts to keep the sales routine going become part of a spectacle that ends with payment terms, a fictional legal restriction and a visibly overwhelmed host.
The funny people
Meet the cast. 2
Say it with us
Highly quotable.
Is that a mahogany finish?
Buttered muffins.
Script
Automatically generated script; wording may contain errors. Speaker labels are inferred.
- 00:01
and now it's time for incredible findings with your host mike lawson
- 00:06
Mike Lawson
hey Hey, everybody boy have we got a show for you today we're going to be introducing a brand new product never before seen on tv they wouldn't even let me see it those bums well i don't know about you but the suspense is killing me so let's bring out your friend in mind tony bright okay
- 00:33
Tony Bright
hello mike
- 00:35
Mike Lawson
okay tony you got me so excited i couldn't sleep a wink last night If I don't see this brand-new product of yours pretty soon, I'm going to bust.
- 00:45
Tony Bright
Not so fast, Mike. First, I've got a question for you.
- 00:48
Mike Lawson
Darn you, Tony. You always do this to me. All right, what is it this time?
- 00:53
Tony Bright
Mike, do you ever get depressed?
- 00:55
Mike Lawson
Depressed? Well, yeah. I have severe bouts of depression. Don't you?
- 01:00
Tony Bright
Mike, do you know that if you were to buy every single self-help book on the market, it would cost you over $70,000 just to get rid of that annoying depression?
- 01:11
Mike Lawson
I think I own most of those
- 01:13
Tony Bright
yeah well you can say goodbye to my
- 01:15
Mike Lawson
Tony what are you doing
- 01:17
Mike Lawson
well he's finally lost it folks
- 01:23
Tony Bright
but I found a sensible and inexpensive way of curing the depression of yours Mike introducing the all-new shock treatment in a box
- 01:35
Mike Lawson
shock treatment in a box sounds too good to be true tony
- 01:42
Tony Bright
believe it mike it's the home shock treatment system from nubco
- 01:45
Mike Lawson
nubco okay now you've got my attention
- 01:48
Tony Bright
mike now you can give yourself professional shock treatments just like you get in those expensive mental institutions except right in your own home
- 01:58
Mike Lawson
whoa is that a mahogany finish
- 02:00
Tony Bright
you bet mike
- 02:01
Mike Lawson
that would look great in my living room
- 02:03
Tony Bright
and for you folks on the go this baby will store on any airplane seat
- 02:06
Mike Lawson
wait wait a second wait Wait a second, Tony. We can't give ourselves shock treatments. We're not psychiatrists.
- 02:15
Tony Bright
You don't have to be a psychiatrist, Mike. Shock treatment in a box comes with its own set of instructions.
- 02:22
Mike Lawson
Should have known. Those Nubco guys don't miss a trick.
- 02:27
Tony Bright
Mike, what do you say we try it out?
- 02:29
Mike Lawson
Well, I have been feeling pretty bummed out lately. What do you say? Should we try it? OK.
- 02:36
Tony Bright
All right, Mike, I'm just going to switch this baby on.
- 02:39
Mike Lawson
Wow, space age.
- 02:41
Tony Bright
That's right. Just apply some of this petroleum jelly to your temples, Mike.
- 02:45
Mike Lawson
And the jelly is included, too?
- 02:47
Tony Bright
You bet, Mike! All right, Mike, are you ready to kiss those blues goodbye?
- 02:53
Mike Lawson
Let her rip.
- 02:54
Tony Bright
There you go, Mike.
- 02:55
Mike Lawson
OK, here goes nothing.
- 02:57
Tony Bright
The shock treatment in a box keep comes with its own patented Navco shock converter, capable of generating up to 4,500 volts of electricity. It also comes with two industrial-strength shock pedals, an 8-ounce jar of petroleum jelly, a three-page owner's manual and a car battery adapter for all you campers!
- 03:15
Tony Bright
What do You look about done you mean, Mike? How do you feel, Mike?
- 03:28
Mike Lawson
Copy.
- 03:30
Tony Bright
And that's not even the best part, Mike, because the entire short treatment in a box kit can be yours for just $399.95!
- 03:40
Mike Lawson
But wait a second, Tony. You can do better than that.
- 03:47
Tony Bright
all right all right let me see how about 249.95 mike that's a savings of 150 dollars
- 04:01
Mike Lawson
i'm gonna go to bed
- 04:02
Tony Bright
yeah well it looks like he's driving a hard bag and again folks
- 04:08
Tony Bright
mike what if i were to say to you three easy payments of 49.95
- 04:19
Mike Lawson
buttered muffins
- 04:23
Tony Bright
right well uh let's show them how to order then eh
- 04:25
send your check or money order to shock treatment in a box p.o box 788 farmington illinois master card of peace accepted no cods please prohibited by law in all states except vermont
- 04:33
Tony Bright
join us next week on incredible findings
- 04:35
Mike Lawson
you're gonna come and get you bastard bastard.
- 04:39
Tony Bright
Good night, folks.
The rabbit hole continues
One more couldn’t hurt.
More from across the archive.







