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Lowered Expectations: Louise

Mad TV
SKETCH-O-VISION
A VERY GOOD USE OF YOUR TIME.

The setup

The very first Lowered Expectations ad pitches a video dating library for the chronically rejected, then introduces Louise, a brassy client with distinctive taste in men.

Community rating

– / 10

The premise

Here’s the bit.

A bespectacled spokeswoman at a desk beside a cherub statue asks viewers whether they are shy, overlooked or holding out for a young, perfect partner they will never get, and presents Lowered Expectations: a video library stocked with thousands of singles who have been turned down just as often. The first featured profile is client #342, Louise, who lounges on a red velvet loveseat in a beaded orange outfit and sells herself with racetrack and rodeo double entendres before listing what attracts her (bowling shoes, buffets, men who can absorb a hit) and what puts her off. The spokeswoman returns with the number to dial, and the service's jingle plays over footage of a couple strolling at sunset.

The funny people

Meet the cast. 2

Say it with us

Highly quotable.

Do you find yourself serving punch at parties?

I like my men like I like my meat, lean and stringy.

Now, I may look like a saddle, but I know how to ride.

A little extra

Notes from the archive.

Lowered Expectations debuted in MADtv's fifth episode (November 11, 1995), which featured four separate client ads: Louise (#342), Hank (#574), Patty (#315) and Jeremy (#423). Louise's ad was the first of them and includes the spokeswoman's introduction to the service.

ScriptEnglish · 18 turns

Automatically generated script; wording may contain errors. Speaker labels are inferred.

  1. 00:02

    Lower expectation

  2. 00:04

    Spokeswoman

    are you desirably impaired do you find yourself serving punch at parties

  3. 00:12

    Spokeswoman

    would you describe yourself as shy old-fashioned not on anyone's a list

  4. 00:16

    Spokeswoman

    is your ideal date someone in their early 20s with a perfect body and a sparkling personality

  5. 00:21

    Spokeswoman

    well unless you win the lottery you're never going to land that dream book

  6. 00:26

    Spokeswoman

    but that doesn't mean you can't find somebody and that's

  7. 00:29

    Spokeswoman

    That's why lowered expectations may be for you.

  8. 00:32

    Spokeswoman

    Our video library is packed with thousands of chronically rejected singles just like you.

  9. 00:38

    Louise

    Louise number 342.

  10. 00:40

    Louise

    Hey, boys. I've been around the track, and I know how to win, place, and show.

  11. 00:46

    Louise

    I like my men like I like my meat, lean and stringy.

  12. 00:51

    Louise

    Now, I may look like a saddle, but I know how to ride.

  13. 00:54

    Louise

    Turn-ons, comfortable bowling shoes, buffets, and guys who can take a punch.

  14. 01:01

    Louise

    Turn-offs, filter cigarettes, last call, and guys who fall asleep inside of you.

  15. 01:08

    Spokeswoman

    For Louise, press pound 342.

  16. 01:11

    Lowered expectations.

  17. 01:12

    Spokeswoman

    When you've been blown off by the rest, settle for what you can get.

  18. 01:15

    AN No word EXPECTATION

The rabbit hole continues

One more couldn’t hurt.

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