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Kid Beer
The setup
The premise
Here’s the bit.
An executive unveils a beer brewed for kids to his nervous board, brushing off every concern, including a colleague's suggestion that they look it up first. A news report then shows playgrounds emptying and tiny customers wrecking their lives, until the presenter suddenly insists the real product should have been beer for babies. He pushes the pitch further, to a scheme for beer for unborn children, and the idea becomes so good that it breaks the universe.
The funny people
Meet the cast. 2
Say it with us
Highly quotable.
Look, up until now, nobody has been marketing beer to children.
Look, nobody ever got anywhere in life by Googling everything they did to make sure it was okay.
The idea is too good. It's breaking the universe.
Behind the scenes
The people who made it.



Trevor Moore
Writer
Head writer; episode writing credit (WKUK Ep. 44 / S4E4) per Wikipedia episode list




Script
Automatically generated script; wording may contain errors. Speaker labels are inferred.
- 00:00
Bill
Ladies and gentlemen, I am pleased to be here today to present to you the future of the Corheisen Brewing Company. This new product is going to revitalize our sales throughout the country and bring us a brand new generation of loyal customers. I present to you, Kid Beer.
- 00:23
Board Member
Um, I'm not sure that we can do that.
- 00:26
Bill
Why not? This will make millions, billions. People love kids. People love beer. Put them together. Kid Beer.
- 00:36
Board Member
But will kids like beer?
- 00:38
Bill
Of course they will. It's highly addictive.
- 00:40
Board Member
I don't know.
- 00:41
Bill
Look, up until now, nobody has been marketing beer to children.
- 00:45
Board Member
Yeah, why is that? I feel like there's a reason for that.
- 00:48
Bill
And here's the best part. There's absolutely no reason for that.
- 00:52
Board Member
Why don't I just Google it quick, just to make sure?
- 00:54
Bill
No, no, no, no, no, no, no, no, no. Look, nobody ever got anywhere in life by Googling everything they did to make sure it was okay.
- 01:01
Speaker 3
Yeah, those guys that made all that money off Google, they didn't Google it.
- 01:05
Board Member
Isn't that why they ID people at bars and liquor stores?
- 01:08
Bill
They don't do that anymore.
- 01:10
Speaker 3
I haven't been ID'd in like 15 years.
- 01:13
Board Member
Why don't I just Google it anyways, just to make sure?
- 01:15
Bill
Get away from the computer.
- 01:17
Board Member
You know, there's something about this whole thing that just doesn't sit right.
- 01:20
Bill
Look, Darren, are you a lawyer?
- 01:23
Board Member
Well, no.
- 01:24
Bill
Then you admit that you have no idea what you're talking about.
- 01:28
Board Member
Hey, you're right.
- 01:29
Bill
Listen, even if there is some sort of glitch, we get legal to throw everything they've got at this problem, make it go away, and we are going to get the kids of this country wasted. Who's with me?
- 01:38
Speaker 2
The love playing on the swangs, puppy dogs and fangs, and beer, I love Kid Beer. Kid Beer, beer for kids.
- 01:59
Speaker 1
While the legal battle rages on in the courts, the damage may have already been done. Kid Beer has become the third most popular product in the United States, behind only water and cheese things. Playgrounds are empty, schoolyards are abandoned, and bars and saloons are filled with the pitter-patter of little feet. As everywhere at any time, little kids are getting plowed.
- 02:22
Speaker 2
I woke up covered in flow up. I punched my mom.
- 02:30
Speaker 2
I broke all my toys. I used to have fun drinking kid beer. Now I have to drink kid beer to have fun. Can't even watch cartoons anymore without having a Kid Beer first.
- 02:42
Speaker 2
Kid Beer ruined my f***ing life, but I f***ing love it.
- 02:49
Bill
I am a prick.
- 02:50
Board Member
What? No, Bill.
- 02:51
Bill
A stupid, selfish prick. A worthless piece of trash.
- 02:55
Board Member
Don't be so hard on yourself.
- 02:56
Bill
No, no, no, no, no. I came in here with a straight face and I sold you good people Kid Beer.
- 03:03
Board Member
But Bill, Kid Beer's made us billions.
- 03:05
Speaker 3
Yeah, I bought Google.
- 03:06
Bill
Kid Beer is worthless. It's nothing. Nothing! You son of a bitch!
- 03:10
Board Member
Wait, wait, wait! Let's hear him out!
- 03:14
Bill
I came in here selling you people kid beer, but what I should have been selling was baby beer!
- 03:26
Bill
Baby beer! Beer for babies! Are you tired of the same old, same old? Then crack open an ice cold bottle of baby beer! Baby Beer, Beer for Babies.
- 03:44
Speaker 1
And now they've made beer for babies.
- 03:47
Board Member
Baby Baby beer? Seriously? Baby beer?
- 03:56
Speaker 1
But baby beer sold zillions.
- 03:59
Bill
Embryonic beer.
- 04:00
Board Member
What?
- 04:01
Bill
We take an IV, we run it into the uterus, we replace the embryonic fluid with beer. Embryonic beer. They'll be completely surrounded by beer. They'll get so wasted in there. and they'll be completely addicted.
- 04:15
Board Member
Bill, Bill, this idea is too good. I can't take this anymore.
- 04:20
Speaker 3
He's right. The idea is too good.
- 04:22
Speaker 3
The next logical step is oblivion.
- 04:25
Bill
The idea is too good, it's breaking the universe.
The rabbit hole continues
One more couldn’t hurt.
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