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Dream of the '90s
The setup
The premise
Here’s the bit.
Walking her dog in Los Angeles, Melanie runs into her friend Jason, who has just returned from a revelatory trip. He asks whether she remembers the '90s, with its piercings, tribal tattoos, earnest songs about saving the planet and endless garage bands, and claims that one city still lives that way: Portland, Oregon. As the two keep walking and trading examples of aimless, under-employed living, the sketch cuts to Jason performing a sincere music-video anthem along Portland's riverfront and streets, gathering a growing parade of tattooed rockers, clowns, tall-bike riders, a suited choir and a marching band. Melanie warms to the idea of a parallel world untouched by the following decade, and the video ends with her arriving in Portland to join him, where Jason teases her for still looking a bit too much like San Francisco.
The funny people
Meet the cast. 2
Say it with us
Highly quotable.
Portland is a city where young people go to retire.
It's like Gore won. The Bush administration never happened.
You're also a little San Francisco right now.
Behind the scenes
The people who made it.

Fred Armisen
Writer

Carrie Brownstein
Writer

Jonathan Krisel
Writer

Allison Silverman
Writer

Jonathan Krisel
Director
A little extra
Notes from the archive.
Before Portlandia premiered on IFC on January 21, 2011, this music video had already spread online as a viral clip, and press previews of the series quoted its line about Portland being where young people go to retire.
Script
Automatically generated script; wording may contain errors. Speaker labels are inferred.
- 00:02
Melanie
Good boy All right, honey.
- 00:06
Melanie
Oh, hey Jason. What's going on? I know you're back in LA.
- 00:09
Jason
Yeah. Yeah Had a pretty amazing trip. I mean it was Unreal
- 00:13
Melanie
really I can't wait to hear about it.
- 00:15
Jason
No, I have like a lot to tell you
- 00:21
Melanie
What is it?
- 00:23
Jason
Do you remember the 90s?
- 00:25
Melanie
Yeah
- 00:26
Jason
You know people were talking about Getting piercings and getting tribal tattoos.
- 00:31
Melanie
Yeah,
- 00:32
Jason
people are singing about saving the planet and forming bands
- 00:37
Jason
There's a place where that idea still exists as a reality, and I've been there.
- 00:42
Melanie
Where is it?
- 00:43
Jason
Portland.
- 00:44
Melanie
Oregon?
- 00:46
Jason
Yeah.
- 01:02
Jason
Remember when people were content to be unambitious, sleep till 11, just hang out with their friends? I mean they had no occupations whatsoever, maybe working a couple of hours a week at a coffee shop.
- 01:13
Melanie
Right? I thought that died out a long time ago.
- 01:15
Jason
Not in Portland. Portland is a city where young people go to retire.
- 01:19
Jason
Dream of the 90s is the life, Portland classes. Yay!
- 01:26
Jason
Remember in the 90s when they encouraged you to be weird? It was just an amazing time where people would go to see something like the Jim Rose Sideshow Circus and watch someone hang something from their penis. You could grow up to want to be a clown. People went to clown school.
- 01:39
Melanie
I gave up clowning years ago.
- 01:40
Jason
In Portland, you don't have to.
- 01:42
Jason
The dream of the 90s is alive in Portland.
- 01:46
Jason
The You'll be in heaven
- 01:50
Jason
The dream of the 90s is alive in Portland. The dream is alive.
- 01:57
Melanie
So from what I can surmise from what you're positing, it's like Portland's almost an alternative universe. It's like Gore 1. The Bush administration never happened.
- 02:05
Jason
Exactly.
- 02:06
Melanie
In Portland, it's almost like cars don't exist, right?
- 02:08
Jason
Yes.
- 02:08
Melanie
People ride bikes or double-decker bikes. They ride unicycles. They ride the tram. Bam, they ride skateboards.
- 02:13
Jason
Yes.
- 02:14
Jason
The dream of the 90s is alive in Portland.
- 02:18
Jason
On flannels that still look fine.
- 02:22
Jason
The dream of the 90s is alive The dream of the 90s is alive in Portland. in Portland.
- 02:35
Jason
In Portland, you can go to like a record store and sell your CDs.
- 02:38
Jason
Turn that dirty clown frown right upside down.
- 02:43
Melanie
In Portland, you can put a bird on something and just call it art.
- 02:46
Jason
The dream of the 90s is alive in Portland.
- 02:49
Jason
The dream of the 90s is alive in Portland.
- 02:57
Jason
Yeah, you're a little late.
- 02:58
Melanie
Sorry.
- 02:59
Jason
You're also a little San Francisco right now, if you know what I mean. Try that. Try that.
- 03:04
Melanie
Sorry.
- 03:05
Jason
Much better. Welcome to Portland.
- 03:07
Melanie
Thank you.
- 03:08
The dream of the 90s is alive in Portland, Portland, Portland, Portland, Portland.
The rabbit hole continues
One more couldn’t hurt.
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