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Focus Group
The setup
The premise
Here’s the bit.
A Ford moderator invites a focus group to suggest features for a new car. Paul offers practical ideas, while an older participant keeps returning to his concern about the steering wheel. When the discussion shifts to features they would dislike, the man grows more confident and starts treating Paul as a rival.
The rest of the room gradually takes his side. Paul’s affection for his mother-in-law becomes ammunition for the group, and a bottle flip is turned into a humiliating challenge. By the end, the product discussion has given way to a celebration of the man who derailed it.
The funny people
Meet the cast. 5
Say it with us
Highly quotable.
A good steering wheel that doesn't fly off while you're driving.
I doing the best at this.
Behind the scenes
The people who made it.
Script
Automatically generated script; wording may contain errors. Speaker labels are inferred.
- 00:00
Focus Group Moderator
We here at Ford would like to thank you all for agreeing to be part of this focus group. Your ideas will actually be used in helping us create a brand new model. There are no wrong answers, so let's go around the room, and you just go ahead and call out features you'd love to see implemented in your ideal car, whenever you're ready.
- 00:16
Paul
Bluetooth capabilities.
- 00:18
Focus Group Moderator
Great.
- 00:18
Voice-activated lights.
- 00:20
Focus Group Moderator
Perfect.
- 00:21
Satellite radio.
- 00:22
Focus Group Moderator
Mm-hmm.
- 00:22
Extra cup holders. And a phone holder.
- 00:25
Focus Group Man #1
A good steering wheel that doesn't fly off while you're driving.
- 00:30
Paul
Rear-view camera.
- 00:32
Focus Group Man #1
A good steering wheel that doesn't fly off your hand while you're driving.
- 00:39
Paul
Uh, automatic side view mirrors?
- 00:41
Focus Group Man #1
A great steering wheel that doesn't whiff out of the window while I'm driving. That is a good idea.
- 00:48
Focus Group Moderator
Yeah, I wrote it down.
- 00:49
Focus Group Man #1
Oh, nice.
- 00:51
Focus Group Moderator
Okay, uh, what do we think it should look like?
- 00:54
Sleek.
- 00:54
Focus Group Moderator
Good.
- 00:55
High tech. Aerodynamic.
- 00:57
Focus Group Man #1
Too small.
- 00:58
Focus Group Moderator
I'm sorry?
- 00:59
Focus Group Man #1
Too small. So when you get in there, you're like, Like, if the steering wheel fly off, I'm toast.
- 01:06
Focus Group Moderator
Okay, I don't know why we'd make it too small.
- 01:09
Focus Group Man #1
I think it's a good idea, and I stand by.
- 01:12
Focus Group Moderator
Okay.
- 01:13
Paul
And you could have, like, a sporty look.
- 01:15
Focus Group Moderator
Great.
- 01:16
Focus Group Man #1
Teach a spade.
- 01:19
Focus Group Moderator
Any other ideas?
- 01:21
Focus Group Man #1
Stinky.
- 01:23
Focus Group Moderator
What?
- 01:23
Focus Group Man #1
What about if it is stinky inside?
- 01:26
Focus Group Moderator
Sir, you want that in a car?
- 01:29
Focus Group Man #1
I'm sorry. I cannot think any good car idea because this guy keep farting.
- 01:34
Focus Group Moderator
Okay, let's just try and focus on the car. What are some ways we can make it family-friendly?
- 01:39
Focus Group Man #1
No space for mother-in-law.
- 01:45
Paul
That's not helpful.
- 01:46
Focus Group Man #1
Shut up, Paul. You probably love your mother-in-law.
- 01:51
Paul
I actually do.
- 01:52
Focus Group Man #1
Oh my God, he admit it.
- 01:56
Focus Group Man #1
Paul?
- 01:57
Paul
What?
- 01:57
Focus Group Man #1
Paul?
- 01:58
Paul
What?
- 01:59
Focus Group Man #1
You have no good car ideas.
- 02:04
Paul
Shut up.
- 02:04
Focus Group Man #1
I'm doing the best at this.
- 02:06
Focus Group Moderator
All right, maybe we should lay off Paul.
- 02:07
Focus Group Man #1
That's what his wife said.
- 02:09
Focus Group Moderator
Whoa, whoa, whoa. Okay,
- 02:12
Focus Group Man #1
this card is everything.
- 02:16
Oh!
- 02:17
Focus Group Man #1
Now you have to marry your mother-in-law.
- 02:22
Focus Group Moderator
Yeah, because he landed it, and you flinched. You have to marry your mother-in-law.
- 02:25
Paul
I did not flinch.
- 02:26
Focus Group Man #1
You flinched. You have to marry your mother-in-law.
- 02:29
Paul
I didn't flinch.
- 02:29
Focus Group Man #1
Come on. If you don't, that means you yourself admit it yourself, that you suck.
- 02:36
Focus Group Moderator
That's true. You flinched from the bottle, Paul.
- 02:39
Focus Group Man #1
Who is the most popular now?
- 02:42
Focus Group Moderator
Paul, you have to marry your mother-in-law if you flinched at the bottle.
The rabbit hole continues
One more couldn’t hurt.
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