Witchfinder's Direct

Styled like a no-win-no-fee injury-claims commercial, Witchfinder's Direct invites seventeenth-century viewers who have suffered accidents, sickness or bad luck to call in its witchfinder. A dramatised case study follows a farmer whose cabbages were eaten by slugs: the firm pins the blame on the strange elderly woman who lives in the village, gives her a one-question trial about owning a cat, and sends her to the pyre while the cat goes to prison. The pitch closes with a cheerfully callous slogan, followed by on-screen facts about how accused witches were tortured, burned and otherwise punished in the 1600s.

The sketch was later rebroadcast in Horrible Histories' 2012 Halloween episode, the Scary Special, as its entry for witches.