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The Gift Shop Sketch
The setup
The premise
Here’s the bit.
Brian walks into a gift shop looking for something for his aunt, and the shopkeeper eventually offers him a knitted woollen dog. That is the whole story, but a breathless narrator turns it into a multi-part event, opening every segment with what is coming up, recapping what came before, rerunning the same few lines and asking whether Brian has come to the right place. The long-delayed payoff is a sudden family revelation between customer and shopkeeper, and only under the spoof end credits is the entire exchange finally played straight through, taking barely twenty seconds.
The funny people
Meet the cast. 2
Say it with us
Highly quotable.
Well, you've come to the right place. This is, after all, a gift shop.
That's perfect. It's like you've met my aunt.
Yes, she's my aunt, too.
Behind the scenes
The people who made it.

Ben Gosling Fuller
Director

Gareth Edwards
Producer
A little extra
Notes from the archive.
Contemporary TV previews, including Metro's, read the sketch as a parody of the trails and recaps that pad out factual television.
Script
Automatically generated script; wording may contain errors. Speaker labels are inferred.
- 00:01
Coming up on The Gift Shop Sketch.
- 00:03
Shopkeeper
Can I help you, sir?
- 00:04
Brian
Yes, I'm looking for a gift for my aunt.
- 00:06
Brian is looking for a gift for his aunt.
- 00:08
Brian
I'm looking for a gift for my aunt.
- 00:09
But has he come to the right place? Find out in part two of The Gift Shop Sketch. In The Gift Shop Sketch so far, Brian...
- 00:18
Shopkeeper
Can I help you, sir?
- 00:18
...is looking for a gift for his aunt.
- 00:20
Brian
I'm looking for a gift for my aunt.
- 00:21
Shopkeeper
Well, you've come to the right place.
- 00:23
But has he come to the right place?
- 00:24
Shopkeeper
Well, you've come to the right place. This is, after all, a gift shop.
- 00:27
Brian
Well, yes, this is what I was thinking.
- 00:28
But has Brian got his thinking right? He thinks he's in the right place, but will he get that gift that he needs?
- 00:34
Brian
I'm looking for a gift for my aunt.
- 00:35
Find out in part three of The Gift Shop Sketch. Coming up in The Gift Shop Sketch, part three.
- 00:41
Shopkeeper
How about this woolen dog?
- 00:42
The shopkeeper makes a suggestion.
- 00:44
Shopkeeper
How about this woolen dog?
- 00:45
But what will Brian's reaction be?
- 00:47
Brian
I'm looking for a gift for my aunt.
- 00:48
But what sort?
- 00:49
Shopkeeper
How about this woolen dog?
- 00:51
We already know the shopkeeper says that, but what does Brian, who's...
- 00:54
Brian
Looking for a gift for my aunt.
- 00:55
...say before that?
- 00:56
Brian
Well, the sort of gift that if it were a quote, it would be apposite.
- 00:59
Shopkeeper ?
Hmm. How about this woolen dog?
- 01:01
Does the shopkeeper have a woolen dog? Will Brian like it? Find out in part four of The Gift Shop Sketch. Previously on The Gift Shop Sketch...
- 01:10
Shopkeeper
This woolen dog.
- 01:11
Brian
Yes, I'm looking for a gift for my arm.
- 01:13
Shopkeeper
Can I help you, sir?
- 01:14
Coming up in part four...
- 01:15
Brian
That's perfect. It's like you've met my arm.
- 01:17
What does Brian say that about?
- 01:18
Shopkeeper
How about this woolen dog?
- 01:20
Is it that?
- 01:20
Shopkeeper
This woolen dog.
- 01:21
Brian
That's perfect. It's like you've met my arm.
- 01:23
Yes! Coming up in The Gift Shop Sketch, the end of The Gift Shop Sketch.
- 01:27
Shopkeeper
Eh?
- 01:27
But first, the bit before the end.
- 01:30
Brian
That's perfect. It's like you've met my aunt.
- 01:32
Shopkeeper
Yes, she's my aunt, too.
- 01:33
Brian
Daddy!
- 01:34
And now the end.
- 01:36
Shopkeeper
Eh?
- 01:36
And now them both together.
- 01:38
Brian
That's perfect. It's like you've met my aunt.
- 01:40
Shopkeeper
Yes, she's my aunt, too.
- 01:42
Brian
Daddy!
- 01:42
Shopkeeper
Eh?
- 01:43
Which is a world away from how it started.
- 01:46
Brian
Yes, I'm looking for a gift for my aunt.
- 01:48
Next week on The Gift Shop Sketch.
- 01:50
Shopkeeper
Can I help you, sir?
- 01:51
Until then, good night.
- 01:54
Shopkeeper
Can I help you, sir?
- 01:55
Brian
Yes, I'm looking for a gift for my aunt.
- 01:56
Shopkeeper
Well, you've come to the right place. This is, after all, a gift shop.
- 01:59
Brian
Well, yes, this is what I was thinking.
- 02:01
Shopkeeper
What sort of thing were you looking for?
- 02:02
Brian
Well, the sort of thing that, if it were a quote, it would be apposite.
- 02:05
Shopkeeper ?
Hmm. How about this woollen dog?
- 02:08
Brian
That's perfect. It's like you've met my aunt.
- 02:10
Shopkeeper
Yes, she's my aunt, too.
- 02:12
Brian
Daddy!
- 02:12
Shopkeeper
Eh?
The rabbit hole continues
One more couldn’t hurt.
More from That Mitchell and Webb Look.




