David Mitchell
Self / writer
You're tuned to the good stuff
The setup
The premise
Lara and Stevie present word clouds assembled for Channel 4’s branding strategy while the other writers watch. Rob becomes fixated on an unsettling association in his otherwise flattering results, and David finds his reputation reduced to an overwhelming insult. Attempts to explain the research only make its implications worse, until the team unveils a new promotional poster.
The funny people
Self / writer
Self / writer
Self / writer
Self / writer
Self / writer
Self / writer
Say it with us
Why is death bigger than Peep Show?
There's a 2% margin of error.
A little extra
Krystal Evans singled out this word-cloud scene when discussing how the cast play versions of themselves in the writers’ room.
The rabbit hole continues
More from Mitchell and Webb Are Not Helping.