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Writers' Room: Word Clouds

Mitchell and Webb Are Not HelpingNot Helping
SKETCH-O-VISION
A VERY GOOD USE OF YOUR TIME.

The setup

A presentation about David and Rob’s public image turns reassuring branding advice into a deeply personal ordeal.

Community rating

– / 10

The premise

Here’s the bit.

Lara and Stevie present word clouds assembled for Channel 4’s branding strategy while the other writers watch. Rob becomes fixated on an unsettling association in his otherwise flattering results, and David finds his reputation reduced to an overwhelming insult. Attempts to explain the research only make its implications worse, until the team unveils a new promotional poster.

The funny people

Meet the cast. 6

Say it with us

Highly quotable.

Why is death bigger than Peep Show?

There's a 2% margin of error.

A little extra

Notes from the archive.

Krystal Evans singled out this word-cloud scene when discussing how the cast play versions of themselves in the writers’ room.

The rabbit hole continues

One more couldn’t hurt.

More from Mitchell and Webb Are Not Helping.

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