What is Sexy?: Wilson Post Hole Digger

In a send-up of early-1990s designer perfume advertising, grainy black-and-white and blue-tinted shots show brooding models lounging on white sheets, chasing and grappling with one another in an empty greenhouse, swinging from the rafters and caressing a long-handled post hole digger while a title card asks the question in the series name. A product card finally reveals the Wilson Post Hole Digger, the title card rearranges itself into an answer, and a voice-over names the store that sells it before the spot closes on a shirtless model kissing a woman's foot.

The second "What is Sexy?" Wilson Products commercial, following the garden hose spot in the pilot. The episode's end credits list Jeanne Tripplehorn as The Wilson Woman.