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The iBag

That Mitchell and Webb Look 2010 Season 4 Episode 1

SKETCH-O-VISION

A VERY GOOD USE OF YOUR TIME.

The setup

An Apple-style advert sells a paper bag as the next breakthrough in personal music.

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Watch onYouTube

Community rating

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The premise

Here’s the bit.

Against bright backgrounds, a silhouetted dancer puts a paper bag over his head and moves as if he were wearing an iPod. The advert promotes this ordinary bag as a revolutionary music accessory: the listener can supply the songs from memory while shutting out the surrounding world. Product slogans and a closing brand reveal complete the parody of Apple's silhouette campaigns.

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