Diet Coke by Olay

Saturday Night Live (2023) Season 49, Episode 6
Saturday Night LiveSNL
Diet Coke by Olay
A glossy skincare ad pitches a facial cleanser that turns out to be nothing but Diet Coke, sold to women who already can't stop drinking it.
Commercial Parody Fake Product advertising Addiction
Site Rating: – ★

Cast

Quotes

Diet Coke by Olay is made from ingredients scientifically proven to be Diet Coke.
On an average day, I drink between 6 and 45 Diet Cokes.
Olay Diet Coke contains no parabens and no sulfates. Just soda stuff.

Synopsis

In this filmed fake commercial, four women gush in soft-lit living rooms about a new face wash from Olay whose only ingredient is Diet Coke. They splash the fizzing soda across their faces, sip it from the jar with a straw and rub its foam into their skin, while a deadpan announcer and slick product animation promise benefits that are plainly backwards and claim the formula is scientifically proven to be Diet Coke. As the testimonials go on, the spokeswomen's enthusiasm curdles into open dependency on the drink, before the group closes with a devoted thank-you to the soda and the product is shown locked away behind a store's anti-theft case.

Notes

James Austin Johnson voices the off-screen announcer. The fake ad aired as the final segment of the Emma Stone episode, just before the goodnights; the host does not appear in it.

Links