Did Christmas Come Early?

In this sketch, Fred Armisen and Carrie Brownstein play record label executives meeting with hip-hop duo Run The Jewels (Killer Mike and El-P) to discuss creative ways to release their RTJ3 album. The executives pitch increasingly ridiculous ideas including faking the artists' deaths, dropping the album from a helicopter, and putting the album in a pill that fans would have to retrieve from their own feces. The sketch was released on Christmas Day 2016 as promotional content for Run The Jewels' surprise album drop of RTJ3 on the same day.

This sketch was released on YouTube on December 25, 2016 (Christmas Day) as promotional content for Run The Jewels' surprise album drop of RTJ3. The episode actually aired on January 5, 2017 on IFC. The "Baby Jessica" reference is a nod to El-P's line from Funcrusher Plus. Video duration: 3:05 (185 seconds). The sketch parodies the music industry's obsession with unique marketing strategies.