Steve Buscemi guest stars as Marty, a down-on-his-luck celery salesman desperately trying to make celery hip and popular like kale and brussels sprouts have become. The sketch is filmed in a noir/thriller style with deliberate old-fashioned cinematography (shot in anamorphic 2.35:1 format) as Marty struggles to understand why people don't like celery and attempts to create "a whole viral celery phenomenon." In his desperation, he discovers a vast conspiracy involving the bacon industry. After pressing a reluctant coworker for help, Marty receives a card with only one word on it—"BACON"—and he's immediately roped into a conspiracy that's equal parts Indecent Proposal and Parks and Recreation. The sketch builds to increasingly absurd levels with twist upon twist: Marty is approached by an FBI representative looking to bring down "Big Bacon," but then realizes the FBI are actually agents of the long disenfranchised corn lobby. The entire sketch is eventually exposed as the plot of the latest John Grisham novel designed to market celery as a dangerous vegetable. The sketch satirizes food trends and the absurd marketing behind making certain vegetables trendy.
