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Feminist Bookstore

Portlandia (2011) Episode 2
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At Women & Women First, the feminist bookstore, Toni and Candace "help" a student (guest star Aubrey Plaza) who just needs some books. The bookstore owners subject her to their typical passive-aggressive interrogation about her choices and needs, creating an awkward and uncomfortable shopping experience that satirizes overly zealous feminist gatekeeping. The sketch features the owners' judgmental and confrontational approach to customer service, making even the simple act of buying books into an uncomfortable ordeal. This became one of the most beloved recurring sketches in the series.